Create a distinctive brewery identity inspired by Edinburgh’s history and culture.

‘Deid Kist’ was a small, barely established brand looking to solidify and professionalise their outfit.  While still in the conceptual stage they needed an initial outing that reflected the founders playfully dark, tounge in cheek attitude.

A recurring theme throughout the research was Edinburgh’s reputation as a city with a dark, mysterious character that is often presented with a uniquely Scottish sense of humour.

Design a logomark rooted in Edinburgh’s historical context as a starting point for a brand identity MVP

Create a responsive logo system that scales effectively across all sizes

Research revealed recurring themes of mortality, mystery and dark humour throughout Edinburgh’s history.