Rebranding STUDENT ELECTIONS

My Role

Graphic Designer
Scope: Branding

The Brief

The brand ‘Deid Kist’ needed a logomark for their brewing business, breaking into the competitive Edinburgh beer market. I crafted a responsive logomark, and illustrated beer can packaging to highlight the storytelling they could wrap their brand identity around to stand out from a crowded market.

Problem

‘Deid Kist’ was a small, barely established brand looking to solidify and professionalise their outfit. While still in the conceptual stage they needed an initial outing that reflected the founders playfully dark, tounge in cheek attitude.

Insight

Humour was the prevalent tone in the existing market, so this approach instead leaned into the darker aspects of the brand name, pairing it with Edinburgh’s rich, dark history. This allowed the brand to express itself authentically with a darkly playful edge.

Design intent

Design a logomark rooted in Edinburgh’s historical context as a starting point for a brand identity MVP

Create a responsive logo system that scales effectively across all sizes

OUTCOME

A logomark with a strong narrative foundation to build an identity around and establish a presence in the market, alongside a suggested can packaging system that could be extended into a wider product line.

Good design isn’t an accident. It comes from structure, iteration, and collaboration.

I believe a brand isn’t static, it moves and evolves. My role is to create design that keeps pace with that change, building systems that grow alongside it.

If you’re ready to build something that lasts, let’s start the conversation.